How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? Social media has given brands more ways than ever to connect with customers. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. YouTube is the most popular, with 94.2% of internet users using the platform. As elsewhere, social media is massively popular across Southeast Asia. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Business Solutions including all features. And the number of internet users is still growing, too. Access to this and all other statistics on 80,000 topics from, Show sources information Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. . And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. As a Premium user you get access to the detailed source references and background information about this statistic. And all thats despite long-running issues on internet access, speed, and costs. Social media consumption in the region has grown dramatically, with. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. And Vietnamese social commerce shoppers are quite loyal. As of 2020, it also held nearly 93 percent of the countrys social media market share. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. The most popular is YouTube, with 89.6% of internet users on the platform. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. (February 28, 2022). The Philippines, Singapore, and Vietnam also appear in the global top 15. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. This indicates that many Thai people use Facebook to gain new information and to shop for new products. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. And, guess what? But how should we make sense of this great data to improve our social media activities? The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. QQ has various additional features, including games, music, and a news feed. data than referenced in the text. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. Which Countries Use Social Media the Most? There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. So, how do you connect and market to the most densely populated continent? According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. Interactive projections with 10k+ metrics on market trends, & consumer behavior. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) 1), WhatsApp (No. Buying on social media is all about community and trust. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. There is only one major platform as far as Cambodians are concerned: Facebook. There's also one 'surprise' social network coming out of Vietnam. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. There's Beams, Spotify Podcasts, Twitter Space and more. Please do not hesitate to contact me. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. So why not give it a try for your brand? "Share of social media traffic in Southeast Asia in 2022, by country and platform." With short attention spans, especially in the Asian market, marketers need to get creative to stand out. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. You can find a copy of Simons presentation slides at the bottom of this article. To use individual functions (e.g., mark statistics as favourites, set The ultimate list of Linkedin Statistics that you need to know in 2023. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. So, what makes TikTok so effective for marketing? Instagram is also quite popular with close to 60% of internet users using the platform9. You only have access to basic statistics. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. [1]Conversational commerce surging across Southeast Asia 01 Mar 2023. Just take a look at Dove's iconic "Real Beauty" campaign. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. Posted 4:54:45 AM. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. QQ works best on desktops and is mainly used to send emails or share files. It is free to use, but users can purchase premium features and services. Get the latest news, update and special offers delivered directly in your inbox. This is according to Hootsuite's report. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. Get in touch with us. This button displays the currently selected search type. How can you save money on eCommerce fulfilment? So how can you get your customers to create UGC for you? Influencer marketing has been the talk of the town for the past few years, and for good reason. The company . Get full access to all features within our Business Solutions. 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