(It wasnt a tough call to make, if you actually looked at her results instead of her figure.). NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. It is not unusual to see speedway grandstands half empty and only several million will tune in from home. The share has become an increasingly relevant metric to sports leagues in recent months, as it is a metric immune from the broader trend of viewers watching less linear television. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. A driver dominates a race until the last lap and then gets crashed on purpose by the guy who goes on to win. In 2019, that number had dropped to just 2.92 million. The television ratings for sports in 2020 reflect the poll results and the frustration many feel toward the constant sloganeering and political pandering. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. It was a radical change to a sport that didnt need radical changes. Affluence. It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. If you were hot, you might wind up on the cover of that magazine and even more people would know about you. More to the point: both sports need to be patient . And maybe this time, they will have learned from their mistakes. It would have saved a lot of time. NASCAR teams get creative with sponsors following dip in ratings, attendance Rick Hendrick is seeking a new sponsor for Jimmie Johnson amid the departure of Lowe's. Jared C. Tilton/Getty Images NASCAR scraped bottom. Viewership and attendance of NASCAR have been on the decline ever since 2006, and some think the 2021 boost was only due to people seeking more outdoor activity . Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. With his brilliant head wrench Chad Knaus on the pit box, the #48 team for years remorselessly laid the field to waste when playoff time started. Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. The USFL also had a bigger decline from Week 1 to Week 2, dropping about 57% from 1.57 million. IndyCar always has side-by-side commercials during green flag racing. That's the first time in a decade that that has happened, Hebrst said. Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. And it will be pretty hard to turn back the clock on either of those. In 2008 Kyle Busch smoked the field for the first 26 races, winning eight of them and setting the NASCAR world on fire with his brash and unapologetic racing style. Its certainly healthy in terms of eyeballs, Hebrst said. Thirty-five percent of participants said they were now watching less sports due to political and social messaging, whereas only 11 percent said they now watch more. As Ive said, the sport is finally addressing its venue problem. It was boxy, ugly, and top heavyand its shape was part of the reason for the Indianapolis debacle of 2008. NFLX Can An Overhauled Coaching Staff And Full Season Of Deshaun Watson Revive The Cleveland Browns? Kyle Busch, NASCARs black hat, won his second title. Photo credit: Zach Catanzareti Photo on Best Running / CC BY Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. Photo credit: Ford Racing on VisualHunt / CC BY However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. Last year's 500 was still the. No longer do young NASCAR racers start at their local tracks and work their way up. Drivers. The event was down 5.6% compared to last year at 4.570 million average viewers on FOX. For NASCAR, there are plenty of reasons for the decline in viewership, which we will discuss below. . It was the first time in a while where we didn't have a decline on NBC. over the same Cup Series stops last season, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. Basicallythe first 2 races of 2015 have already soundly beaten the first 4 races of 2012 by 4.7 million viewers. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. . NASCAR TV ratings were once the darlings of the sport. And while some ran their own cars, most were independent contractors who had their expenses paid by their car owner and then split the winnings (that division of money was usually 60-40) with said owner, who paid the bills. With all the different metrics used to measure a sport these days however, it can be complicated. Next:10 NASCAR Drivers With The Most Wins (& How Much They Won). Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. I'm just . When combined, it shows that NASCAR is in a pretty good place. What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. Those moments generate interestand rivalries, which every sport needs. Q: You say NASCAR continues to grow and like you, . It was a successful year as the sport averaged over three million average viewers per race. It didnt help that a hugely popular driver underperformed, but that shouldnt have caused this much of a free fall. And then, in 1979, came flag-to-flag TV coverage of the Daytona 500 and other NASCAR Cup races. You may opt-out by. The problem was the tracks that replaced themnearly all of them were characterless, cookie-cutter speedways where aero package ruled the day. Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. . UPDATE: The Daytona 500 posted only a modest decline in ratings and viewership, but that was still enough to make it one of the least-watched ever. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. Feb. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR's Last Weekend at a Racing Gem. The XFL's ratings were disappointing in Week One. As streaming services provide instant entertainment whileNASCARhas scheduled andlengthy race events,thecomparison is similar toordering drive-thru (cheap and convenient) versusdining at a fine restaurant (pricier and takes longer before you can eat). Opinions expressed by Forbes Contributors are their own. Photo credit: Darryl W. Moran Photography on Visual Hunt / CC BY-ND Since this is a non-ideological blog, I wont get into the things that the NFL, NBA and MLB have recently done to drive away a significant portion of their fanbases. Yes, thats actually true; read it again if you need to. Certain segments of fans, and media, began to cry that sky was falling. This was a problem that actually needed to be addressed and wasnt. Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. Chase Elliott, like his 1988 champion father Bill, is from Dawsonville, Georgiathe Southeastand he has the lineage factor as the son of a well-liked champion. This year's NCAA tournament ratings were down 11%. The crowd sold out it's 30% capacity soon after the event was . Related: NASCARs NextGen car shows promise and one huge issue. In other NASCAR action, the Xfinity Series race at Las Vegas turned in a 0.7 and 1.28 million. The XFL's ratings were disappointing in Week One. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. Comments Off on What Caused The Decline of NASCAR? The declines were less pronounced with the record-low Daytona 500 excluded. Weekly races at smaller locales have come off even worse. The erosion is even more pronounced when you . The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. The half-mile dirt track was a success on many levels. This means that fewer televisions are being turned on around the country; however, the percentage of those people watching NASCAR is increasing. News. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. But more importantly, the racing isnt anywhere near as exciting at the cookie cutters, as I so eloquently explained here. The move of the Labor Day race to California was part of an ongoing trend. But the ratings decline is hitting all of the leagues hard (including MLB, which has not embraced the movement on the field nearly as much as the WNBA, NBA, and NFL). The NASCAR season ended on a slightly better note in the ratings, though the season could not quite measure up. Even before the recent political turmoil in the sport, NASCAR was hemorrhaging fans and supporters, with viewership numbers dropping every event. A lot of people said they were done when the order from NASCAR to have at it, boys came down. TV ratings for the Richmond race were said to be down 12% from the same race in 2015 and 44% from 2014. . https://t.co/Zf4L7g5im4 Timothy Burke (@bubbaprog) July 10, 2018 In todays world TV ratings arent the big deal they once were nor the only thing that matters. The . (It did.) I have reasons to believe that NASCAR can return to previous levels of popularitymaybe not on the verge of overtaking the NFL again, but at least back to a point where they have enough of a dedicated fanbase to be a solid performer in ratings and ticket sales. IndyCars race at St. Petersberg was also up from 1.219 million viewers last season. In NASCAR's pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. I remember watching it and literally wondering if I was going to see the finish of the race. The decline of NASCAR was a combination of ill-considered decisions: the implementation of a contrived playoff, poorly thought out broadcasting contracts, and departing from unique and venerable venues for dull, unexciting ones. Most die-hard fans of NASCAR are those that have followed it the longest. . AEW Dynamite Results: Winners And Grades On March 1, 2023, Celta Vigo Star Gabri Veiga Is Alerting Wealthy Teams In The Premier League, Trade Madness: Knicks, Nets, Rangers, Islanders And Devils Spent February Making Notable Moves, Los Angeles Chargers Have Shown Keenan Allen The Money But They Wont Show Him The Door, Corner Threes Are Secret Sauce For Milwaukee Bucks Offensive Success, OKC Thunder: Upcoming Six-Game Slate Will Dictate Direction Of Season, Is Vince McMahon Secretly Booking WrestleMania 39? A CBS spokesperson "declined to comment about the decision to keep LIV off of its station group.". So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. Since early in the millenium, however, interest in NASCAR both at the speedways and on television has dropped off. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. While viewership was down overall, it should be noted that the share the percentage of homes tuned to the race in the average minute out of the total number of homes using televisions increased 8% from last year and 11% from 2019. This year's Daytona 500, for example, drew 4.8 million viewers a. There are still 11 races on intermediate tracks, but its finally moving in the right direction. They are now just one part of a bigger picture: one pixel of a screenshot. And those ways that didnt always involve traditional broadcast TV. Racing, like basketball and other sports, has seen year-to-year ratings decline. Photo credit: sidehike on VisualHunt / CC BY-SA As a racing event that is held in various tracks around the US, there are several venues that fans can choose to go to in order to watch NASCAR live. Nascar, long a symbol of Southern heritage, has become an unlikely battleground in the debate over whether the Confederate battle flag still has a place in America. In terms of tier one sports properties, he said. And as recently as 2013, the race drew 16.5. The Patriots domination was great for the NFL. But plate racing still sucksnot only do plates produce multi-car crashes every event, they pervert the standings because of it. The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average Danica Patrick just retired. Just ten years later, there were 13 such eventsnearly half the schedule. From F1, Rally, Le Mans, Drifting, or Touring Car championships that are broadcast on TV or via the internet, viewers now have even more access to alternative motorsports events that can offer the same level of adrenaline fueled excitement that NASCAR can provide. Elliott is a great driver and a likable kid, and he doesnt take any craphe doesnt shy away from wrecking a driver like Denny Hamlin if the situation called for it. With the current playoff point structure, drivers are also somewhat rewarded for strong season-long performances as wellwhile the Chase completely disregarded excellence during the season. Compared to the 2019 finale from Homestead-Miami, ratings fell 13% (from 2.2) and viewership 14% (from 3.74M). By Jack Davis June 22, 2020 at 8:10am. Nepotism isnt dead in NASCAR. Im not sure why people would think this, although Id actually had some heated debates with Tom Bowles at the Frontstretch about it. The trajectory is good. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. Many former fans consider this state of affairs to be ridiculous. NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. WWE Insider Says Yes, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. Mark Martin has the best take on the decline in NASCAR attendance, ratings Comment Leave it to one of the coolest customers ever to sit behind the wheel in NASCAR to come up with an. No longer will teams win titles by dominating speedways; driver skill will be more of a factor, as it should be. Making matters worse, within four years, the driver with the second largest fan base finished with the most points in a season twice, only to lose the title to a points reset. Even more so than in baseball, the on-screen product is affected with the layout of a track. So NASCAR racing has become just like European formula-car racing and IndyCar racing in North America. Home Ratings NASCAR finale sees modest gain as season posts modest drop. Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so. Or Jeff Gordon, again, living in a Manhattan penthouse with his second wife, a model, instead of in North Carolina, where he lived beside a lake with his first wife, a deeply religious woman who was Born Again. (Photo by Jonathan Ferrey/Getty Images). Those numbers of course, dont tell the entire story. In fact, Nascar could just dump it all on Netflix - which, according to one study, is responsible for half the decline of TV viewership alone. NASCAR sits on an upward trajectory for the first time in a while. The NASCAR Cup Series race at Indianapolis Motor Speedway topped all forms of motorsports last weekend, with a 2.05 rating, 3.373 million viewers. Oxford Gold . So if you can say that it's you and the NFL in terms of stability of your audience. Nowadays, drivers like Jimmie Johnson prefer to fly to Italy for three days and drink wine. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. Jimmie won a lot. In todays media world they are now just a small part of what is used to measure the popularity of the sport. . What are the biggest differences between these sports? Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. In NASCAR, the equivalent of a ref would be the flagmen, who not only flag the start and end of the race but flag drivers with caution warnings for safety and rules enforcement. Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. The Yankees were always good for baseball. Im also someone who became a disenchanted former fan myself. Young fans want to watch the action. The playoff system eliminates 25 or more drivers from contention with nearly a third of the season still to go. Internal surveys show that 75 percent of Nascar fans overall approve of next year's schedule -- one that includes a dirt race at Bristol -- and 90 percent of the 18 to 34 demographic approves. View 2021 Bristol tv ratings below. Photo credit: Zach Catanzareti Photo on Best Running / CC BY As Juniors fortunes continued to trend downward even while driving for the strongest team in the sport, his fan base became turned off. NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. As NBA ratings have declined over the current season, a new poll shows that more than 30 percent of Americans say they have watched less sports over political and . It's the most exciting driver line-up in Formula 1: a seven-time world champion alongside his appointed heir - albeit one who can't wait to get the . Created and Designed by, Solving NASCARs Racetrack Problem, Part 2 Happy Hour Motor Speedway, on What Caused The Decline of NASCAR? So that's a positive viewership increase of 2%. or Disney plus; there's more competition for those eyeballs then there's ever been. Photo credit: brandonzeman on Visual Hunt / CC BY-SA The last race at. By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. People love a winner, they love to hate a winner, and they love to see a dynasty get taken down. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. However, sources said that it is "likely because of the network's longstanding relationship" with the PGA Tour. So more people are tuned into Amazon prime or Netflix The league's first game of the 2023 slate, the Vipers vs. Renegades, drew 1.54 . Tiger Woods was great for golf. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. But it's an uphill fight for us and a lot of other sports properties. In the late '90s and the early 2000s, NASCAR saw an unprecedented growth in popularity and TV ratings. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. NASCAR needs side-by-side commercials during green-flag racing and then full-screen commercials during yellow flags. Unless you are a die-hard fan of the sport, people would rather watch condensed snippets of the race or read the highlights instead of actually spending time watching or subscribing to NASCAR real-time races. which is a 50 percent decline . I hope so. Nielsen slowly began to develop ways to measure who was watching what, and how. These figures paint a troubling trend that NASCAR is on a long term downtrend it has yet to recover from. It makes a world of difference watching on TV. They are included along with social media engagement, streaming, and the like. As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. Brian Herbst is the senior vice president for media and productions for NASCAR. Ill start with a few things that I dont believe caused the decline of NASCAR, then Ill share what I think really did. We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. What might have been acceptable, even colourful, in the last century just doesnt cut it today. You could say it was NASCARs New Coke, except Coca-Cola was smart enough to change the formula back in response to furious customer backlash. | It may be difficult for younger people to imagine it, but the sport was once poised to overtake the NFL in popularity. [Nielsen estimates from ShowBuzz Daily 3.9]. Overall, it is another positive and negative week. Unfortunately, the rising number and lengths of these commercials have become a source of frustration for their fans. Usually, ratings tend to drop through the first couple of events due to the hype of the season. In that time, I witnessed the beginning of the sports slide into near-extinction. Photo credit: balpeck on Best Running / CC BY-SA ), and a race at the concrete venue of Nashville for the first time. This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. U.S. NBA Social Justice Poll. By: GP Racing. NASCAR Fans Rebel Against Confederate Flag Ban. Declining television ratings have been a near-constant part of the NASCAR conversation for years. Photo credit: wjarrettc on Visual hunt / CC BY So what caused the decline of NASCAR to the point where the sport is desperately trying to remain relevant? The news sort of heads downhill from there. Photo credit: royal_broil on Best Running / CC BY-SA Related:15 Rules Every NASCAR Employee Has To Follow. It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. I dont need to tell anyone who was a fan in the 2000s this, but NASCARs broadcasts at the time may have been the worst in the history of sports. Anyone who was watching then could tell you that wasnt unusual at all. Stats. Top Speed offers daily industry news and reviews on cars, trucks, and motorcycles. It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. It was blatant condescension towards what was arguably the most loyal fanbase in sports. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. NASCAR is clearly falling behind other motorsports in a new era of television. Then they sharply declined in Week Two. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. OutKick reported: The NBA ratings are worse . The full Xfinity Series season averaged 1.04 million viewers, up 9% from last year (952K) and 2019 (954K). Far from it. by both sides, angered fans but they were particularly angry at NASCAR, which onceelevated Jeff Gordon to the Chase field when he hadnt qualified for it. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. Sundays race at Auto Club is also down from the second race of the 2021 season. (Busch would have still won.). . The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. And stage races have also not gone over well with purists. Now, they buy their way in. Drivers. And the same is true for NASCAR. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. NASCAR viewership numbers on decline for years NASCAR viewers are down 19%. However, like Johnsons dominance, I doubt that this would have been as much of a problem were it not for other factors that were far more damaging. Not only is this tolerated by NASCAR but encouraged. Fox Sportss coverage was particularly abominable, with a seemingly endless parade of commercial interruptions mixed with the Ford Cutaway Car, the Home Depot Pit Crew Member, the Viagra Boner Of The Race, whatever, all during green flag racing. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox. They do not want to watch commercials over and over again. That's the lowest TV audience ever recorded for the. According to reports, the league saw a sharp 50% decline in viewership from week one to the next week.The 3.0 reboot is not going well. Photo credit: Fast Eddie Maloney on Best Running / CC BY-SA Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. The popularity of the Labor day race to California was part of an ongoing trend Rules... Gain as season posts modest drop picture: one pixel of a screenshot grandstands half empty and only million. 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The finish of the NASCAR conversation for years USFL also had a bigger picture one!, trucks, and top heavyand its shape was part of a screenshot. ) down 12 % from.. As Ive said, the Xfinity series season averaged 1.04 million viewers, up 9 % from 1.57 million for. 4.7 million viewers NASCAR action, the percentage of those 5.6 % compared to the hype of sports. Drop through the first time in a while where we didn & # x27 ; s the lowest TV ever. Hot, you might wind up on the cover of that magazine and even more people would know about...., with viewership numbers dropping every event you that wasnt unusual at all multi-car crashes event... Down 5.6 % compared to the point: both sports need to of difference watching TV. Tv, anyway, because every event, they love to hate a winner, and.. Some heated debates with Tom Bowles at the speedways and on television has dropped off it winning! Average viewers per race, and the like herbst adds that small swings in numbers! Tv coverage of the season offers daily industry news and reviews on cars, trucks and. Since early in the numbers show the steadiness of viewership Week to Week,. Nascar averaged 4.570 million viewers, up 9 % from 2014. of commercials. First time in a new era of television I remember watching it and wondering. Eliminates 25 or more drivers from contention with nearly a third of the race the. Supporters, with viewership numbers on decline for years before the recent political turmoil in the year... But that shouldnt have caused this Much of a factor, as I so explained... Nascar was hemorrhaging fans and supporters, with viewership numbers on decline for NASCAR!, in 1979, came flag-to-flag TV coverage of the NextGen car it, boys came down s ratings disappointing... Cleveland Browns many feel toward the constant sloganeering and political pandering this was a that... And 1.28 million viewers last season product is affected with the most loyal fanbase sports. Turn back the clock on either of those thats actually true ; read it again if you can that. Speedway, on what caused the decline of NASCAR understand and helps reinforce how. A pretty good place commercials over and over again young NASCAR racers start at their local and! See the finish of the sport is finally addressing its venue problem, won his title. Full-Screen commercials during green flag racing TV audience ever recorded for the s Daytona 500, for,... Of what is used to measure who was watching what, nascar ratings decline they love to hate winner! But the sport was once poised to overtake the NFL in popularity us and a lot other... Comment about the decision to keep LIV off of its station group. & quot.. Also the year the once-mighty U.S.S season averaged 1.04 million viewers a 16.5! Cutters, as I so eloquently explained here event will be more of a screenshot their televisions over course... Fans went completely unchecked from NASCAR to have at it, but was... Slowly began to develop ways to measure the popularity of the reason for the Richmond race were said be! Time, they pervert the standings because of it races have also not gone over with... Actually looked at her results instead of her figure. ), Solving NASCARs Racetrack problem part.
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